Surely you've heard of an ecommerce or e-commerce and online sales. Most brands have an online store today, but there are some that still do not or sell on third-party platforms such as MercadoLibre or eBay, and that is one of the worst mistakes an SME can have. Here we explain what e-commerce or ecommerce is and what are the advantages of having an online store to sell more over the internet.
What is an ecommerce?
For a long time, ecommerce or electronic commerce has become a reality that your SME must keep in mind in order to remain relevant. By definition of Wikipedia, ecommerce is "the purchase and sale of products or services through electronic means [website, social networks, apps]." Therefore, it means having an online store (similar to the physical) in where you expose all your products, you relate to your potential clients and you perfect the sales transaction.
Is ecommerce the same as a shopping cart?
increase sales online .jpgNo. Ecommerce is not the same as a shopping cart. The confusion is usual. The shopping cart is a component of the ecommerce site through which it is possible to select a product, its quantity and model (color, size, etc.) and proceed to the effective payment thereof.
Why have an online store or ecommerce
Nowadays, with the exponential growth of the use of the internet and smartphones, buying online was never so easy. Most people prefer this way of buying the traditional way, which requires them to go to a physical store within a certain time range to see and be able to buy. Some more benefits of having an ecommerce:
Your store is open 24 hours a day: Whether it's 3 a.m., 10 a.m. or 5 p.m., your customers can shop from the comfort of their home, without worrying.
A large number of customers at the same time: Unlike a seller, your store can serve thousands of customers at the same time. In this way, you will achieve costly scale growth to match by a staff.
There are no territorial limits: If you manage to agree your shipments you can sell to any person from any part of your country and the world. In this way, you will make your products known worldwide.
A personalized experience for each client: An online store will help you provide your customers with a customized shopping experience, based on what you are interested in and what you are looking for. You can also access discounts and exclusive benefits that will make you choose again when buying.
Lower costs: You should not worry about rent, security, electricity bill or excess of employees in season. So you can focus on what matters most: sell your products or services and grow your business.
Reach new markets: Thanks to virality on the internet, having an online store will allow you to reach new markets with a single click. Not only for online advertising, but also for a virtual word of mouth: if you share your store you will reach potential customers, their friends, their relatives and so on.
Your competition is already doing it: Like everything on the internet, if you do not renew yourself and keep yourself relevant, you stay behind. Your competitor probably already has his website and his store, so take the lead and create your online store now.
Sales increase: According to Business Insider, 71% of buyers do it online because they look for exclusive benefits (shipping, discounts, promotions, exclusively online sales products), and 50% of them did it again in the same store.
What is an ecommerce?
For a long time, ecommerce or electronic commerce has become a reality that your SME must keep in mind in order to remain relevant. By definition of Wikipedia, ecommerce is "the purchase and sale of products or services through electronic means [website, social networks, apps]." Therefore, it means having an online store (similar to the physical) in where you expose all your products, you relate to your potential clients and you perfect the sales transaction.
Is ecommerce the same as a shopping cart?
increase sales online .jpgNo. Ecommerce is not the same as a shopping cart. The confusion is usual. The shopping cart is a component of the ecommerce site through which it is possible to select a product, its quantity and model (color, size, etc.) and proceed to the effective payment thereof.
Why have an online store or ecommerce
Nowadays, with the exponential growth of the use of the internet and smartphones, buying online was never so easy. Most people prefer this way of buying the traditional way, which requires them to go to a physical store within a certain time range to see and be able to buy. Some more benefits of having an ecommerce:
Your store is open 24 hours a day: Whether it's 3 a.m., 10 a.m. or 5 p.m., your customers can shop from the comfort of their home, without worrying.
A large number of customers at the same time: Unlike a seller, your store can serve thousands of customers at the same time. In this way, you will achieve costly scale growth to match by a staff.
There are no territorial limits: If you manage to agree your shipments you can sell to any person from any part of your country and the world. In this way, you will make your products known worldwide.
A personalized experience for each client: An online store will help you provide your customers with a customized shopping experience, based on what you are interested in and what you are looking for. You can also access discounts and exclusive benefits that will make you choose again when buying.
Lower costs: You should not worry about rent, security, electricity bill or excess of employees in season. So you can focus on what matters most: sell your products or services and grow your business.
Reach new markets: Thanks to virality on the internet, having an online store will allow you to reach new markets with a single click. Not only for online advertising, but also for a virtual word of mouth: if you share your store you will reach potential customers, their friends, their relatives and so on.
Your competition is already doing it: Like everything on the internet, if you do not renew yourself and keep yourself relevant, you stay behind. Your competitor probably already has his website and his store, so take the lead and create your online store now.
Sales increase: According to Business Insider, 71% of buyers do it online because they look for exclusive benefits (shipping, discounts, promotions, exclusively online sales products), and 50% of them did it again in the same store.
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